m.e.s.s.u.u.p
lgf

Play Pretend
Elyzia

Holding Tightly Onto The Sun
Redpoll

Love Has To Be Timely
ah5ive

Going by these singles from newly set-up local label Live For The Moment, female-fronted bands certainly seem to be having their moment in the sun.
Electro-pop act lgf, rock band Elyzia and folk rock outfit Redpoll all feature women vocalists with alternative popsters ah5ive being the sole male-fronted group.
Of the lot, it is lgf, also known as Little Green Frog, who leave the strongest impression.
The single m.e.s.s.u.u.p has attitude to spare and also boasts the most impressive vocals.
Singer Regine Han is sassy and menacing when she threatens to “mess you up” over a thumping synth line.
Elyzia serve up angsty rock on Poison and Creep. Poison benefits from an unexpected Cantonese rap while Creep (not a Radiohead cover) is a melodious melancholic number that could do with a set of stronger pipes.
Unsatisfactory vocals dog Redpoll as well. A Song That Has Ended Before Even Starting is the more promising of their two tracks with its contrast of a jaunty tune with less sunny lyrics.
As for ah5ive, the phrasing on Love Comes Too Late is a little too in-your- face, preventing one from immersing in the emo ballad.
It is a pity given that some care and thought has gone into the design of the singles and ah5ive’s paper envelope packaging is one of the most striking.
On the whole, the launch of the label excites with its promise to contribute to the local music scene.
(ST)